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Our Brand Guidelines

Global Production Regions

Each region is a story world. Producers in that region plug into its narrative automatically.

  • Mediterranean Sunlands
  • Alpine Purity Belt
  • Baltic & Northern Forest Zone
  • West African Resin Corridor
  • East African Highlands
  • Middle Eastern Aromatic Basin
  • South Asian Herbal Arc
  • Himalayan Ridge
  • Southeast Asian Rainforest Ring
  • Pacific Coast Botanical Strip
  • Oceania Purity Circle
  • Latin American Sunbelt

The Seasonal / Energetic Calendar (24 global themes)

A universal framework tied to solstices & equinoxes. Each product batch fits a seasonal theme → scalable content forever.

SPRING — Awakening Phase

  • Early thaw (clarity oils)
  • First growth (green aromatics)
  • Equinox renewal (balanced blends)
  • Rising warmth (citrus-bright blends)
  • Expansion energy (air-element oils)
  • Pre-summer vitality (herbaceous)

SUMMER — Expansion Phase

  • High sun (clarity, bright citrus)
  • Long-day radiance (emotional lift)
  • Heat focus (cooling mint, eucalyptus)
  • Solstice peak energy (strong aromatics)
  • Deep summer grounding (woods)
  • Monsoon / humidity balancing (S. Asia)

AUTUMN — Grounding Phase

  • Early fall breath (forest clarity)
  • Harvest (roots, herbs)
  • Equinox anchoring (earth oils)
  • Cooling winds (warming herbs)
  • Emotional rest (deep florals)
  • Pre-winter quieting (wood resins)

WINTER — Stillness Phase

  • Early winter warmth (spices)
  • Long-night introspection (resins)
  • Solstice stillness (deep grounding)
  • Cold-air clarity (needle oils)
  • Emotional protection (dense florals)
  • Renewal seed energy (late-winter fresh notes)

Consumer Archetypes (6 segments)

All oils are mapped to 6 persona types → universal marketing layers.

  • The Grounded Healer
  • The Energetic Optimizer
  • The Natural Beauty Purist
  • The Sensitive Soul
  • The Sensory Explorer
  • The Modern Minimalist